25 years of expertise in the FMCG industry. With a deep understanding of brand management, strategic marketing, and consumer insights, she has been a driving force behind the growth of Savola’s diverse portfolio both within and outside core categories. During the past two years, Hania has focused on building Afia into a master brand across the region, elevating its presence beyond edible oils to become a symbol of health, quality, and trust. Her vision has helped Afia resonate with consumers on a deeper level, reinforcing its market leadership. Additionally, and pivotal to her work was the expansion of Bayara’s offerings, strengthening its position as a leading brand in the packaged nuts, dried fruits, pulses, and spices market.

Under her leadership, Savola Foods has successfully executed impactful marketing strategies, driving brand loyalty and consumer engagement across multiple markets. Hania’s ability to lead cross-functional teams, craft compelling narratives, and execute data-driven strategies has placed her as a transformational leader in the FMCG space. With a passion for innovation and a keen eye for market trends, she continues to steer Savola Foods toward sustainable growth, ensuring that its brands remain at the forefront of consumer choice.