Strategy

SFC is the region’s biggest food conglomerate spanning North Africa, Levant, and GCC.

Accelerate

Acquire

Advance

Accelerate

Accelerate profitable and sustainable
growth through a well managed core
business portfolio.

Acquire

Acquire new businesses and
capabilities to strengthen
competitiveness and increase
shareholder value.

Advance

Advance the business model to a
world-class standard, enhancing
capabilities and efficiencies.

Nine strategic priorities, organized within three pillars, form the foundation of the updated strategy.

Accelerate

Protect and grow the core by enhancing Go-To-Market and increasing investment in innovation. Expand B2C assortment by entering adjacent categories, e.g. Noodles, Canned Tuna. Expand B2B in foodservice, industries, and non-food segments. Boost value-adding products.

Acquire

Conquer new categories. Strengthen organization through vertical integration.

Advance

Save to invest growth. Accelerate digital transformation. Redefine operating model & ensure best-in-class ESG, risk, culture, and talent management.

Ambition
Our ambition is to be a rapidly growing, diversified, and successful regional food industry leader.